“Change is the only constant” – Heraclitus, a Greek philosopher. In the digital age one ad comes after the other ad. Days are gone when one ad was for the mass. If you put an ad on the print media & TVC, one could get the feedback as how many people have seen the ad. […]
If someone told you in the early 1990’s that in the near future with a few lines or with a few hash tags in a webpage with the help of internet you could start a revolution. At first you might have a laugh about it & you might also think the person might be a […]
In late 1970’s & 80’s Indian advertisers used to think about mostly upcoming urban market & brands had few medium for advertisements. At that time many brands & advertiser knew that major purchasing power was within the upcoming urban market due to high literacy level as comparing to literacy level of rural India. In the […]
Nerolac Earth Matters, the bespoke event conceptualised & designed by Nerolac & ITP,executed by Media Gaadi was a platform to create a space for the highbrows to demonstrate their avant – garde skills and techniques to utilise the resources and allocate them eventually.